CHIVALRY

Client

Chivalry - Personal Brand

Category

Personal Brand

DURATION

Currently Going

YEAR

2022

The challenge

CHIVALRY is my own personal brand. It's my creative space where I can freely experiment and produce what I truly like. Everything I make is 100% handmade just like these Crochet Balaclavas.

The goal

During the CPFW22 (Copenhagen Fashion Week 2022) Anna Lúcia K and I got photographed while wearing my Crochet Balaclavas by Adam Katz Sinding, a former VOGUE photographer.

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User Research

My products ended up being featured the very next day on VOGUE Scandinavia's article entitled "The best street-style accessories from Copenhagen Fashion Week AW22"

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the process

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No items found.

Conclusion

After being featured on VOGUE Scandinavia, CHIVALRY, got lots of attention.

To the point that many Italian artists showed interest in the project.

Luca Barker (Sick Luke), multi-platinum producer showed loved to the brand through his Instagram account

Federico Barengo, Creative Director & Co-Founder, showed loved to the brand through his Instagram account.

Federico Rems, tattoo artist based in Milan, showed loved to the brand through his Instagram account alongside with "E D W A R T".

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CREDITS

CREATIVE DIRECTION

Giacomo Piccinini

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ART DIRECTION / UI DESIGN

Giacomo Piccinini

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GARMENT RESEARCH

Giacomo Piccinini

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DEVELOPMENT

Giacomo Piccinini

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PUBLISHER

VOGUE Scandinavia

MODELS

Giacomo Piccinini

Anna Lúcia K

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PROJECT MANAGEMENT

Giacomo Piccinini

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DESIGNER

Giacomo Piccinini

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"Fashion & Art" project for VIA University College

DRAG