Giacomo – Discovering The Future

The challenge

Imagine that you are sitting and working as a product team in a large Danish or large internationally known company. After a thorough review and analysis of the company's product portfolio, the company's management has wanted to strengthen and expand growth within the company's current idea base. Therefore, the management wants you to develop new / new product (s) within a new product segment (clothing) it must not be a company that already makes clothing. The product must have a sustainable aspect and be based on TED`s ten.

The goal

The purpose of the project Discovering the Future is that the students gain an understanding of the design process and method from idea to finished product and can be part of a group collaboration on the development of innovative and sustainable solutions.

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User Research

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the process

When deciding and picking which company we wanted to work with, many crossed our minds. We ended up choosing YONOBI for two main reasons. First of all we wanted to spread knowledge and support a Danish company. The other reason is that we wanted to include the idea of KINTSUGI, which will come back later in the project.

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